We Architect Your Growth.
Hi, we are Marcy and Ronald, and by activating left-brain analytics with right-brain creativity, we work with agency leaders to pivot and rewrite their brand stories — making them more human, more relevant, and more desirable in today’s marketing world. We’re the team that helps you rewrite your future. And positions you for growth.
Read our book WINMODE
Meet the Brains Behind This Operation.
Marcy Q. Samet was born in the Bronx. Ronald Wohlman was born in Johannesburg. In 2019, as luck would have it, their paths crossed in New York City. And the rest as they say, is history. This is their story, and the story of how LBRB COLLECTIVE came to be.
We help brands and agencies become the version of themselves the market can’t ignore.
We Believe the Ask is Never the Ask.
We ask the challenging, provocative and insightful questions to get to the crux of the problem faster. Our questions are different which makes our solutions different.
We Place a Very Strong Emphasis on Storytelling.
It's in our DNA. Telling the stories of your brand, your company, your case studies and your pitches, in the most compelling and relevant ways.
We Make Your Agency Standout from the Start.
We know how to build powerful teams. We understand the preciousness and pressure of the entire process. And we are fun to work with.
We Are Addicted to the Thrill of Growth.
What We Offer.
The Problem
Most agencies don’t struggle because they lack talent. They struggle because their story hasn’t kept up with who they’ve become, where the market is now, or who they could be. The work evolves. The ambition grows. The business changes. But the story stays stuck.That gap costs confidence, momentum, and belief - internally and externally. That’s where we come in.
What We Actually Do
We help agencies see themselves more clearly. Often, clients tell us, “We’ve never framed ourselves this way before — and we love it.” We take what’s already there — the talent, the strengths, the humanity — and bring it into focus. Then we rewrite the agency or the brand’s story so the rest of the world can finally see it too. Not a polish.
Not a cosmetic repositioning. A real pivot. We uncover what truly makes your agency valuable, human, and distinct — and turn that truth into a modern brand story people actually want to believe in.
We’ve Worked With Many Clients Across Almost Every Category.
Pitches we’ve won.
Recent Press.
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