It’s universally accepted that winning a LION is akin to winning an Oscar in our industry. We love ‘em. We want ‘em. And yes, mine got me a better job.
But I’ve also won a pitch for a $150MM that got 100 people better jobs.
Which begs my question.
The very process for growing our business, and our industry, and ultimately feeding the awards ecosystem, is totally ignored. Especially by the foremost awards show our industry has.
